Lisa Smith-Strother is the Vice President, Global Head of Employer Marketing of Relx. Over 15+ years in consumer marketing, ethnic marketing, and brand/awareness for Financial Services. 12+ years of hands-on experience in employer branding from start to finish, from planning to execution, from brand positioning to campaign management online and offline, targeting multi-talent segments across the globe.
A strategic mind in recruitment marketing with a comprehensive understanding of diversity talent acquisition. A digital thinker, with social/digital media knowledge and proven track record of local and global digital platforms. Achieved Top 10 ranking for 4 consecutive years in employer brand message delivery and digital communications.Thought leader, employer brand award recipient, and speaker in the Recruitment Marketing/Employer Branding arena and frequently consulted for best practice guidance.